And the winner is....
For me it will always be Coca Cola. It seems there has always been a silent war between these two top brands. Why do some people choose Coca Cola over Pepsi and vice versa? Is it design or taste? Does one have more appeal than the other? Or do people simply just go for what is on offer in the supermarket at the time?
This advert is Pepsi obviously implying that Pepsi is the better choice. Just by the colours of the can, we can identify that the 1st can is to represent Coca Cola.
For me, Coca Cola will always have the upper hand when it comes to design and taste. Coca Cola is the original cola; Pepsi mirrored themselves after Coke. Pepsi took years to get their identity right, Coca Cola was almost instant; their logo hardly changed since 1886.
Whatever your preference, the two are more than just beverages, they are a brand.
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